01
Guided Pilates
Ten connected Reformers designed for curated group sessions and personal on-screen guidance.
A FITVYR CONCEPT · PRE-LAUNCH
One membership.
Three training worlds.
A planned 24/7 boutique format combining guided Reformer Pilates, free Reformer training and digitally guided Smart Strength.
~220sqm pilot format
23connected stations
24/7planned access
THE OPPORTUNITY
Premium training still forces a compromise between guided quality and flexible access.
Russelo is designed to remove that compromise. One considered space, one recurring membership and three complementary ways to train — supported by FITVYR's equipment, sourcing and service expertise.
THE FORMAT
Three worlds. One consistent experience.
02
Smart Strength
Eight digitally guided strength stations for flexible, individual training without a traditional gym floor.
03
Free Reformer
Five premium Reformers intended for independent use beyond the class timetable.
THE PILOT
Designed to prove demand before scaling.
The first studio is a validation engine: pricing, customer acquisition, class utilisation, retention and operating costs will be measured before the concept expands through owner-operated franchise partners.
01
Open
Build the first ~220 sqm pilot in the strongest validated location.
02
Measure
Track presales, conversion, ARPU, churn, utilisation and service quality.
03
Standardise
Turn the evidence into an operating playbook and repeatable studio system.
04
Franchise
Scale selectively with qualified owner-operators financing local sites.
THE OPERATING EDGE
Built on FITVYR, not from zero.
FITVYR already operates as a German multi-brand smart-fitness retailer and service partner. Russelo is designed to build on this foundation for equipment sourcing, delivery, installation and commercial support.
Equipment sourcingDelivery & installationService infrastructureExisting audience access
Visit FITVYR PARTNERSHIPS
Technology and equipment ecosystem.
Russelo brings together connected strength, smart Reformer Pilates, commercial fitness and continuous body insights. FITVYR curates sourcing, integration and service for the planned studio format.
IMBODYConnected strength
SPlanDigital resistance
NordicTrackConnected Reformer
FreemotionCommercial fitness
VISBODY3D body insights
SECURED INTEGRATIONVISBODY · planned in every studio
IN DEVELOPMENTOIRA Longevity Health Club · expert-review collaboration
Brand names describe the planned equipment and technology ecosystem; legal partnership status varies by brand. Publication of third-party logos remains subject to the applicable brand-use permissions.
LONGEVITY, BUILT IN
Training that understands your body.
Every planned Russelo studio includes a Visbody M60. Members receive regular 3D body scans and body-composition assessments as part of their membership, making progress visible beyond the workout.
Results can be stored and compared over time. With explicit member consent, selected results may be shared with OIRA for further expert review and personalised recommendations. The OIRA collaboration is currently in development.
Availability and scope depend on membership and studio. Body assessments do not replace medical diagnosis or treatment. Any data sharing requires explicit consent and an implemented data-protection framework.
VISBODYM60IN EVERY PLANNED STUDIO
- 01Scan3D body model & composition
- 02UnderstandPosture, circumference & trends
- 03CompareFollow progress over time
- 04EvolveMake better-informed next steps
CURRENT FUNDRAISING PLAN
€450k to open and validate the first Russelo studio.
The planned primary round funds equipment and build-out, the VISBODY-enabled body-insight layer, pre-opening, working capital and the legal and operational foundation for a franchise-ready system.
All investment terms, pilot targets and financial outcomes are planning assumptions subject to legal, tax and financial due diligence. No studio is currently operating under the Russelo brand.
01Pilot equipment, technology & build-out
02VISBODY-enabled body-insight layer
03Pre-opening, launch & customer acquisition
04Working capital & operating runway
05Holding, IP & franchise system
06Rollout and contingency reserve
LET'S BUILD THE PROOF
Invest in the pilot. Help shape the system.
We are speaking with investors and strategic partners who understand consumer brands, fitness, longevity, real estate or franchise systems.
Start a conversation